The technology is irrelevant until you first agree -- which means you have a shared understanding -- on what you are trying to accomplish...Have a shared understanding with your end users, your team, your management
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And for the organization that has CIP-certified staff, those people are going to add value across the enterprise because they will speak the same language and have a shared understanding between, say, records and IT about the impact of a new system or a new compliance requirement
There needs to be a very clear shared understanding and shared commitment required for a SharePoint project or a marriage to really work long term
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Of course, my description above does not cover all consultants -- I know many who spend the bulk of their consultative hours asking the right questions and driving toward a shared understanding of what is to be solved before moving forward with any solution
Because you cannot build out SharePoint and walk away, you need to have a process in place that provides a shared understanding of how SharePoint should work, how it should be managed, and who owns all of that activity
Consolidating a shared understanding of where you are going and what you need to achieve
Develop a shared understanding of what the business is trying to achieve
The success of any project can hinge on having a shared understanding of what is to be achieved