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E2.0 + CRM = SCRM

Today I’m going to turn to a domain that’s already well on its way to being E2.0: customer relationship management (CRM). Social CRM Unlike ACM and ECM, there’s already a thriving sub-discipline devoted to what happens when you apply E2.0 to SCM: social customer relationship management (SCRM)

Joe Shepley's profile image

Blog Entry
CRM maintenance credits for AIIM Social Business Virtual Event

I am pleased to announce that the Institute for Certified Records Managers (ICRM) has pre-approved the AIIM Social Business Virtual Event for 6.0 CRM maintenance program credits. The preapproval code is listed in the CRM Maintenance section of the ICRM's website ( http://www.icrm.org ). Attendees who are CRMs can follow their normal process for entering pre-approval codes to get the credits

Jesse Wilkins's profile image

Blog Entry
The AIIM Social Business Virtual Event - Governance Track

The track currently consists of eight sessions: Key Issues for Enterprise Information Management 2011 - Debra Logan, Gartner Records Management in the Social Media World: Aligning Strategy and Governance with Business Requirements - Dianne Kelley, Viacom How to Develop a Governance Policy for Facebook - Jesse Wilkins, CRM, AIIM How to Develop a Governance Policy for Twitter - Jesse Wilkins, CRM, AIIM How Mobile Devices will Transform Paper Processes - Bob Larrivee, AIIM How IT Learned to Stop Worrying and Love Facebook - Andrea Baker, AIIM

Jesse Wilkins's profile image

Blog Entry
Yammer and Microsoft ... A Match Made in Heaven ... or at least in Adobe Air

See my post on Microsoft and Skype -- This could be a good thing Yammer and Microsoft CRM -- this is the BIG WIN that Microsoft is seeking...Microsoft wants to go after the Social CRM (SCRM) space

Jeff Shuey's profile image

Blog Entry
Thoughts on Automation of your Social Experience

Also missing from her brief overview is any mention of social CRM , which, I believe, will become a more critical aspect of business as more and more customer interactions turn social

Christian Buckley's profile image


Blog Entry
Stop thinking in silos

CRM systems need to be thought of as CRCM systems: Customer Resource and Content Management SRM systems need to be thought of as SRCM systems: Supplier Resource and Content Management … ‘Systems of Engagement’ need to be thought of as integrated part of ‘Systems of Records’ in the Enterprises

Andreas Engel's profile image

Blog Entry
Tapping the Advantages of Social

The underlying technology of our ECM, ERP and CRM platforms are quickly incorporating the social fabric that permeates our information worker roles

Christian Buckley's profile image

Blog Entry
Social: the fabric of collaboration

This includes communications tools such as email or instant messaging, tools for creating content such as blogs or productivity tools, and also business applications such as CRM or ERP, for example

Angela Ashenden's profile image

Blog Entry
Measuring Influence Is Hard

The company that can most accurately track this measurement -- and make it available via API to my CRM platform -- will find tremendous success, because the social marketing space is only just beginning to grow

Christian Buckley's profile image