The article goes on to cite recent Forester Research indicating that only 22% of the 4,985 workers polled feel that use of social technology is vital to their jobs. To me, as it has been with most technology being introduced in business, unless there is an understanding of purpose for social technology use in the business place, and unless there is clear vision as to the benefit for the individual, acceptance will be slow
Social technology is a trending priority among IT organizations who are beginning to test drive multiple tools both in the cloud and internally
" The adoption of social technologies in the enterprise is headed there. By the time your organization conducts one of those long-winded ROI analyses by an expensive consultant about whether to deploy social technologies, your competitors will have already done so
This white paper describes the current state of enterprise IT vs. the increasing consumerization of technology as reflected in the ubiquity of mobile devices and the surge in usage of commercial social technologies like Facebook and Twitter
We developed the roadmap because we believe that many organizations are starting to move from dabbling with social technologies in a very ad hoc fashion to more thoughtful and strategic approaches to them. At the same time, however, social technologies are a bit different from many other types of software implementations
The AIIM Social Business taskforce has defined social business as the use of social technologies to improve internal collaboration and external customer engagement. While it may begin with setting up Twitter, Facebook, YouTube and LinkedIn accounts for commercial services, and implementing social technologies in the enterprise, social business goes far beyond that. As a group, the taskforce has sketched out a roadmap of social business processes, with the goal of enabling organizations to “leverage social technologies within a culture of collaboration, openness, and sharing to streamline and improve the way organizations conduct business
As many of the posts here and in the broader blogosphere have described, many organizations have started to use social technologies in some fashion...But some organizations are moving beyond this to incorporate social technologies into key business processes
Can any organization, regardless of their business vertical, benefit from the adoption of social technologies? Absolutely. Peter Evans-Greenwood recently authored a thought-provoking post entitled " The myth of the inevitability of social organisations ", proposing that the majority of organizations will only gain marginal benefits from social technologies. Peter makes a series of insightful observations, but misses an opportunity to expand the examination of how Enterprise 2.0 can be used to enable benefits for even seemingly mundane business verticals
Pink Open Leadership: How Social Technology Can Transform the Way You Lead by Charlene Li Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges by Andrew McAfee Outliers: The Story of Success by Malcolm Gladwell Grown Up Digital: How the Net Generation is Changing Your World by Don Tapscott Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business by Jeff Howe What are you reading?
Learn how to document business benefits and establish projects for using content and social technologies to share knowledge and engage with customers; automate and optimize the flow of content associated with operational and administrative processes; and manage information throughout its lifecycle in order to minimize risks and comply with regulations
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