Blogs

5 Critical Components of an Effective Marketing Campaign

By Brandon Burke posted 23 days ago
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Achieving business growth through an effective marketing campaign requires paying attention to certain critical components. For instance, content is at the heart of a campaign and it is vital to know how to use it strategically.  SEO is important to drive organic traffic and social media marketing helps to build relationships with customers. All of these aspects working together can drive the success of a campaign.  1. Campaign performance insights Marketers need to know exactly how their campaigns are performing. Otherwise, they may keep investing in channels that yield poor pipeline and revenue. When they know what drives success, they can allocate ...
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Member Spotlight: Shawn Acheampong

By Boshia Smith posted 25 days ago
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Shawn has graciously shared his knowledge with us on a few occasions.  He presented at AIIM20 as well as lead a recent AMA for us on Microsoft Teams.  If you have not met Shawn and want to introduce yourself please do so here ! Name:  Shawn Acheampong Company:   Tumii Transformations Inc. Title:  Founder of Tumii Transformations Inc. and Digital Transformation Accelerator   Where do you live? Toronto, Ontario, Canada How long have you worked in Information Management? More than 20 years across industries from Government, Energy, Banking and Consulting in Police, Government, Retail, Engineering and Non-Profit (church) What does your work ...
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5 Reasons Why You Should Use a Compression Software

By Alisa Fetic posted 10-07-2020
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There are many online services for file compression, but if you are constantly working with large documents, it may serve you better to invest in a tried and true solution. Here are 5 reasons to utilize document compression software: Better for sharing Compression software can reduce black & white image file sizes by up to 10X, and up to 100X for color images). This makes them much easier to email and transmit, as they will take less time to upload. Email attachment size limits can also quickly become frustrating, especially for paper-heavy industries such as legal and insurance. When you often have to work with large documents, it’s unsustainable ...
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Member Spotlight: Joan Darkortey

By Boshia Smith posted 10-01-2020
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Meet your AIIM peer Joan Darkortey.  Joan joined AIIM in January of 2020 and attended AIIM20 where I had the pleasure of meeting this very diverse woman.  Joan is a very busy young lady as she actively serves on the Diversity Advisory Council (DAC), OAS Division D&I Team, and served as Co-Chair of Blacks United In Leadership Development (BUILD) ERN from 2016-2018 while managing her role as a Senior RIM Analyst.  You can find Joan in the community here .   Name Joan Curran Darkortey, EMBA, CIP, CLSSGB Position Sr. RIM Analyst and Consultant Company   Federal Reserve Bank of Atlanta Where do you live in?  Atlanta, GA How long have you worked ...
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Regional Innovation Drives Global Digitisation

By Jennifer Gitt posted 09-01-2020
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Innovation in the Corporation: An IT service provider and an air conditioning and heating technology company demonstrated flexibility and openness to modern approaches to information management. The young Alzenau-based company avato cooperates with the University of Applied Sciences in Munich and together they drive digitisation in two global corporations. Outdated approaches in the form of digital bookshelves will be replaced by innovative, intelligent information management within 3 months. [ Read the full article   or continue reading the summary in the following.] Analysis and Metadata Model The students started the project by   analysing and evaluating ...
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Member Spotlight: Maria Richardson

By Boshia Smith posted 08-31-2020
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Meet Maria Richardson, Records Manager at Patterson Belknap Webb &Tyler.  When not working, Maria has an interest in photography as well as being a dance instructor.  If your interest is the same, maybe Maria can help with some amazing dance moves:)  You can find Maria in the community here ! Name : Maria Richardson Position : Records Manager Company : Patterson Belknap Webb & Tyler, New York NY Where do you live in ? Linden, NJ, just a 45-minute train ride out of NYC. How long have you worked in information management ?  I've worked in Information Management for over 30 years  What does your work entail ? My job entails management of ...
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Policy into Practice — Strategies for Operationalizing Your Records Retention Schedule

By Warren Bean posted 07-21-2020
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If you’ve been in the business of Information Governance for very long you have likely seen many debates or discussions about the best way to do retention scheduling. Common considerations include the ideal size, big buckets vs. small, departmental vs. functional, knowing and applying the appropriate laws, etc. After much time and toil, you may even have created the perfect records retention schedule. You received sign-offs, trained key users, and published it. Congratulations! One year later, during your planned review, you find few, if any, are actually using it. How could that be? It has the perfect number of categories, flows logically, is backed up ...
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Tribe Talk: Having Fun with Information Governance with Jill Stelter

By Boshia Smith posted 07-16-2020
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If you weren't able to join us today for our Tribe Talk with  @Jill Stelter , no worries!  The recording is in the library for you to view.  I've had several members reach out with great gratitude and some that we're unable to attend the Tribe Talk asking for the recording.  The recording is in the library here https://community.aiim.org/viewdocument/tribe-talk-jill-stelter-having?CommunityKey=0594b29e-595f-4c42-9609-1a75cf04f5d8&tab=librarydocuments&LibraryFolderKey=565fc2ae-1719-4a59-a3c0-e5e676431825&DefaultView=folder . Join us for our next Tribe Talk with our very own @Devon McCollum  on August 20th at 11:00 am eastern.  Devon will share ...
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6 Home Décor Ideas to Relieve Anxiety

By Brandon Burke posted 07-08-2020
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Your physical environment has an impact on your mental wellbeing and anxiety is a common mental health condition experienced by many people today. There are some changes you can make in your home that could help you feel calmer, reduce your stress levels and even reduce some of your symptoms.  Bring in some plants Spending time in nature is known to reduce anxiety and bringing plants into your home is one of the best ways to decrease stress levels. Whether you have space for a whole variety of potted plants or only have room to grow some herbs on your kitchen window, bringing greenery into your home will have a positive effect on your mind and ...
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Outsourcing Manufacturing and Why it Can be a Game Changer for Your Business

By Brandon Burke posted 07-08-2020
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Deciding to outsource your manufacturing is a leap of faith, more businesses than ever are electing to take. By hiring another company to make parts, assemble products, or make them from scratch, a company can save a lot of money and have more products on hand to sell. The benefits of outsourcing your organisation’s manufacturing The primary reason business owners seek to outsource production is cost-cutting. It helps the company convert fixed costs, such as labour, into variable costs, thereby reducing spending. Additionally, outsourcing can lead to more efficient production processes , meaning that the company’s product output increases, making ...
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5 Steps to Become a Full-Time Influencer

By Brandon Burke posted 07-06-2020
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Social influencers today are turning their passions into a way to earn a good income. Those with thousands of followers on social media platforms are able to make this work well for them because brands want to use them now more than ever before. Here are some factors to consider if you want to be a full-time influencer.  Choose the right niche  Some niches, such as health and fitness, provide many opportunities for influencers to create a lucrative career. However, you can’t just choose a niche because it’s popular. You will also need to have a passion for the niche and some expertise or you will battle to continue creating helpful content over ...
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How Do Medicare Supplement Plans Work with Other Insurance Plans?

By Brandon Burke posted 07-06-2020
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Medicare Supplement plans or Medigap doesn’t cover medical services such as vision, hearing, and dental care. On that count, if you need hearing aids, private-duty nursing, eyeglasses, and nursing home care, you can seek additional insurance. The good news is that you can get coverage from private insurance to meet the full costs. The question comes in, how do the two coordinate the coverage? Here is how they work hand in hand to pay for your services. Primary and Secondary Payer Usually, the insurance company that pays first is known as the primary payer. It will cover your costs up to a certain amount depending on the agreement. On the flip side, ...
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Is Medicare Advantage Right for My Parents?

By Brandon Burke posted 07-03-2020
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If your parents have turned 65 years old, they are eligible for Medicare Advantage insurance. This way, the coverage can meet expenses such as medication and adult day-care services. The insurance plan is essential for baby boomers so that they won’t use money out of the pocket to access healthcare. On that account, here are some pointers that will make you decide if the plan is right for your parents. The Coverage in Detail Medicare Advantage is also called Part C, and private insurance companies offer the service. For that reason, the plan covers the following aspects related to your health goals. Hospital coverage for hospital visits, ...
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Member Spotlight: Andrew du Frense

By Boshia Smith posted 07-02-2020
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Meet Andrew du Fresne!  Andrew is a Professor of Communication at Finlay University.  If you have not had a chance to meet and speak with Andrew at AIIM20,  please reach out to Andrew and introduce yourself here!  Name: Andrew du Fresne; Finlay, Ohio Position:   Manager; Adjunct Professor   Company:   University of Finlay How long have you worked in information management?  I have been in the information governance industry for about five years. Completed my doctorate in May. What does your work entail? Do you have company support? So, my doctorate entitled, the effectiveness of IG audits and organizations. So, what I do for my ...
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Privacy Philosophy for Information Professionals

By Brandon Burke posted 06-12-2020
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Privacy isn’t just a series of things you do; it’s a philosophy that drives the things you do to implement a privacy program. So, embracing that philosophy up front is your starting point through the maze of compliance issues you’ll face. The core concept behind privacy as a legal and compliance matter is that virtually all information about a person is owned by that individual who, within some very broad limits, has a right to control how it’s used. Seems simple enough, but there are profound consequences that flow from this philosophy. Privacy as a Philosophy – Design for Privacy Let’s start with the act of collecting personal information. Because people ...
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Working with Health Issues

By Brandon Burke posted 06-08-2020
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Keeping your asthma under control involves keeping track of your symptoms and doing tests to see how well your lungs are performing. It helps to work with your doctor to create a written plan and make adjustments to it when necessary. You need to take an active role in controlling your asthma if you want to prevent attacks. Keep track of your symptoms The best way to keep track of your symptoms is to record them in an asthma diary every day. You may experience some of the following symptoms when you have asthma: A tight, painful chest  Wheezing when you exhale  Disturbed sleep due to coughing or difficulty breathing  Symptoms when ...
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Is the Adage “Healthy Body, Healthy Mind” Really True?

By Brandon Burke posted 06-06-2020
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As is often the case with old adages, there is some truth in the idea that how you think or feel affects your body and vice versa. Your body responds to signals given to it by your brain and your body is full of nerve endings that send signals back to the brain. Of course, some people may have healthy bodies and sick minds whereas others may have healthy minds and sick bodies. The problem is more complex than the adage would have you believe. However, the idea is to have a healthy body and a healthy mind. Here are some ways to boost your physical and mental health. “Time-restricted eating” can boost physical and mental health Many people need to ...
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Member Spotlight: Regina Martin

By Boshia Smith posted 06-05-2020
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Meet Regina Martin!  Regina is a Records Manager/Operations Supervisor at Howard County Government.  Introduce yourself to Regina here . Name Regina Martin Position Records Manager/Operations Supervisor Company Howard County Government Where do you live in?  Columbia, Maryland How long have you worked in information management?  9 years What does your work entail? Do you have company support? How are you helping drive the goals of your office through your work? So, we actually scan, Howard County scans records, paper and electronic. So we have the operation, a small team of people, who are responsible for ingesting that into our ...
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Online Etiquette Checklist using Microsoft 365

By Shawn Acheampong posted 05-26-2020
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MS Office and Office 365 have been around for some time now. However, now more than ever, our culture is now being reshaped based on ‘how’ we use our productivity tools. Communicating, collaborating on projects, and even getting rid of mind-numbing tasks, like typing a document, re-keying it into a spreadsheet, filing the new document, converting it to a PDF, and emailing it, have never been easier.   Here are Tumii’s nine Microsoft 365 tips to build an online etiquette within your workplace.   TEAMS for your team  MS Teams serves as your central communication vehicle for chat, email, and other collaborations. This is a great way to host ...
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Beefing Up the Security of Your SaaS Product

By Brandon Burke posted 05-12-2020
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Providing software as a service requires you to use the latest IT solutions on the system itself and also the company website. One of the primary concerns you should have is the security of the system since it may be used to store sensitive data.  You should take practical measures to continually improve the system's security and keep it up to date with the latest industry trends. Here are 5 practical measures you must consider now. Gaining the customer’s buy-in The daily users of your SaaS product should have the same values as you on matters regarding security. That is important because they are the ones most at risk of being targeted and attacked ...
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