Some of the key observations from my experiences with customers, partners and consumers: CIO (IT) and CMO (Marketing) organizations are conceptualizing the needs (not necessarily the solution) together
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I mean, for crying out loud, it's just a TV show! I mean, look at you, look at the way you're dressed! You've turned an enjoyable little job, that I did as a lark for a few years, into a COLOSSAL WASTE OF TIME! That's the voice of William Shatner in a 1986 Saturday...
At the same time, we found that many of the resources on the web focused fairly narrowly on social media marketing. There are very few quality resources available that address internal use cases or even external ones apart from marketing, sales, and customer service
For starters we need to forego the language of web marketing when it comes to setting the success goals of our intranets
The task force focused on three particular use cases: enterprise questions & answers (Q&A), open innovation, and the interface between sales & marketing
External Social Media Tools Using Social Technologies in Regulated Industries How to Provide Social Content In Response to Legal or Regulatory Requests Monitoring Social Media for Relevant Discussions and Topics The Social Business Roadmap Roles & Responsibilities How IT Learned to Stop Worrying and Love Facebook The Role of Records Managers in Managing Social Processes and Technologies The target audience for this course includes: Managers who are looking at starting, or expanding, a social business initiative The information management staff responsible for governance functions, including but not limited to records managers, IT, legal staff, HR, and others Marketing, communications staff, and anyone using social media tools in an official capacity Dedicated social media staff like community managers and social media strategists Consultants for like-minded roles and projects The course is available as a 2-day instructor-led course or as 26 online modules that average 15-20 minutes long each
” 2.0 became so attractive that the term started being used as a marketing ploy for other things
), there may be different strategies employed in mobile marketing
If an organization has 100 employees, all focused on tending a central asset, it will be difficult to grow by way of new perspectives and or deliver on projects outside of their core competency (marketing, branding, etc) - Enterprise 2.0 broadens their capabilities, enabling them to hedge against competitors and drive up margin in their business
Product Promotion With such a vast user base, social media can be used to launch new products to the market, promote existing products and services at very less cost when compared with other marketing channels. For e.g