It was a class targeting desktop developers, aimed at getting us to develop with the iPhone user experience in mind. About a third of the way into the class, the instructor asked “ how many of you have or are planning to have a ‘Settings’ option in your app?
This idea that the experience is everything really came home to me with a quote from Guy Kawasaki at this week’s AIIM 2014 Conference: “Endure by enabling your audience to share & use your product their way
In other words, think of real world scenarios and carefully consider the user experience of capturing information. The ultimate success, or failure, of the entire system can depend on whether users themselves feel comfortable with the capture experience. If the experience is not easy, available at all times or effective then regardless of how fancy the back-end technology is, they will surely resist
Providing a complete experience to the customers during their online journey (e-commerce/non e-commerce) is thus, the main prerogative of a marketer
It is beneath the comforting facade of traditional analytics that truly valuable insight resides, allowing organizations to deliver the highest quality experience to end users
I didn’t always believe this, but in today’s high-speed world of technology, you simply cannot get away with offering a version 1.0 of something that offers utility with the promise of a nice user experience in the future
User experience doesn’t always depend upon big initiatives that require moving Heaven and Earth...That’s what a good user experience is all about
But it's abundantly clear that the people charged with applying those technologies have done almost everything they can to negate that potential and create what we in the biz would call a very poor user experience. The theory is certainly sound: fill out a couple of online forms one time and push the button for that information to be sent to the colleges of your choice
We all know that the companies who make the stuff that they put on the eye-level shelves in the grocery store, paid a price to get that placement. When you walk in and see one brand of soda on an end-cap, and one flavor of chips on the third shelf from the floor, you are looking at the results...
If we customize a solution to suit an individual or an individual department, and then they wrap a procedure around that solution, I could see the experience tainting the view of SharePoint in general
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