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Avoiding the Inevitable Social Silo

In an article for MarketsForGood.org earlier this year ( Avoiding the Silo Gap ), I wrote about the tendency organizations have to build out data silos around business units (sales, marketing, support, engineering) and, even within these business layers, around specific roles (project management, developers, HR)

Christian Buckley's profile image


Blog Entry
Some of my best friends are engineers

It's the intoxication of logic that impairs emotional intelligence in the engineering community...What's missing in the setting of Schmidt's engineering sights is the inherent conflict of completing a web transaction by finishing our thoughts for us

Marc Solomon's profile image

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Governance, Reporting and Compliance Considerations as SharePoint Becomes More Social

With the acquisition of Yammer and restructuring and realignment of product, engineering, and marketing organizations under the "one Microsoft" banner, changes to how the company develops software and services has been rather dramatic, beginning with their move from a 3 year (at best) release schedule to quarterly, monthly, and in some cases even weekly releases of its cloud-based offerings, with a regular cadence for major on premises features still being refined

Christian Buckley's profile image

Blog Entry
Don't Screw Up Your Gamification Strategy

For example, many sales reps are driven by leaderboards (another gamification technique) with highly competitive rewards by day, week, month, quarter, and year, but that strategy may not span other parts of the company (marketing, operations, engineering) if your goal is to create programs across the entire company

Christian Buckley's profile image


Blog Entry
Should you trust the cloud ? Really ?

Of course private systems are also vulnerable to hacking, and even more vulnerable to social engineering

Serge Huber's profile image

Blog Entry
What's your social collaboration raison d'être?

As a large, distributed player in an increasingly competitive market, Portuguese engineering and construction firm Mota-Engil wanted to develop a more innovative culture across its organisation, encouraging employees of all levels to contribute ideas about new business opportunities and improving existing business processes, and then to enable these to be taken from idea to reality in a managed, collaborative and visible way


Blog Entry
10 Observations on Changes Due to Social Collaboration

Innovate quickly, learn from it, innovate again During a keynote presentation in late 2013, Yammer co-founder and GM of Engineering Adam Pisoni drove home the message that they key to success in the social collaboration space is rapid build and release, which has allowed then to quickly experiment, test with consumers, and then roll out quickly, with two releases per week

Christian Buckley's profile image

Blog Entry
So many collaboration tools, so little time

For the remainder, the issue is that different tools are typically employed to support different use cases - either through different types of collaboration (for example real-time discussions in the context of a project vs. collaboratively authoring a document) or through their relevance in a particular context (for example enabling the sales team to collaborate around their accounts and opportunities vs. enabling the engineering team to share information around a product development process)