In an article for MarketsForGood.org earlier this year ( Avoiding the Silo Gap ), I wrote about the tendency organizations have to build out data silos around business units (sales, marketing, support, engineering) and, even within these business layers, around specific roles (project management, developers, HR)
"Like" = +1 is an easy engineering stunt. But does it serve the purpose it was designed for -- mainly that I should invest my attention in web pages that have the have the highest like runs
It's the intoxication of logic that impairs emotional intelligence in the engineering community. Google understands competitive pressure but not human fraility
With the acquisition of Yammer and restructuring and realignment of product, engineering, and marketing organizations under the "one Microsoft" banner, changes to how the company develops software and services has been rather dramatic, beginning with their move from a 3 year (at best) release schedule to quarterly, monthly, and in some cases even weekly releases of its cloud-based offerings, with a regular cadence for major on premises features still being refined
While at Microsoft, I went on to manage an engineering and PM team in advertising operations for a couple years
For example, many sales reps are driven by leaderboards (another gamification technique) with highly competitive rewards by day, week, month, quarter, and year, but that strategy may not span other parts of the company (marketing, operations, engineering) if your goal is to create programs across the entire company
As a large, distributed player in an increasingly competitive market, Portuguese engineering and construction firm Mota-Engil wanted to develop a more innovative culture across its organisation, encouraging employees of all levels to contribute ideas about new business opportunities and improving existing business processes, and then to enable these to be taken from idea to reality in a managed, collaborative and visible way
Innovate quickly, learn from it, innovate again During a keynote presentation in late 2013, Yammer co-founder and GM of Engineering Adam Pisoni drove home the message that they key to success in the social collaboration space is rapid build and release, which has allowed then to quickly experiment, test with consumers, and then roll out quickly, with two releases per week
Of course private systems are also vulnerable to hacking, and even more vulnerable to social engineering. A good social engineer will convince a target that he works for the company and has legitimate need for accessing a system, and might convince an unsuspecting worker to provide him with credentials he should not have access to
3 Comments - no search term matches found in comments.
For the remainder, the issue is that different tools are typically employed to support different use cases - either through different types of collaboration (for example real-time discussions in the context of a project vs. collaboratively authoring a document) or through their relevance in a particular context (for example enabling the sales team to collaborate around their accounts and opportunities vs. enabling the engineering team to share information around a product development process)
2 Comments - no search term matches found in comments.
8403 Colesville Rd #1100Silver Spring, MD 20910USA
Phone: (301) 587-8202Toll free: (800) 477-2446Fax: (301) 587-2711Email: hello@aiim.org
JoinBenefitsLearn More
About UsTerms of Use