I've been around long enough to see a couple familiar cycles when it comes to social. If you look back to the late 1990's, instant messaging (IM) was the hot social property, with organizations spending the next few years fighting end users over whether to lock down the public IM...
The way we work and connect and create has changed dramatically over the past 15 to 20 years, back when the idea that a single tool could change everything. The reality now is that information workers demand multiple ways to connect. While I do agree that activity streams will take a larger piece of our mindshare over the next few years, expanded to collect data from any transactional system we connect with to show an even more accurate picture of what we do during the day (from a business perspective, mainly), allowing others to comment, rate, Like, search, and connect with those activities -- all of which will lead to even more possibilities with search and data analysis
It sounds like a big company solution, doesn't it? A way to connect your many thousands of employees spread across the globe, a way to highlight duplication of effort, and enable more streamlined communications, particularly closing the gap between leaders and staff
A very simple lifecycle of information might include the ability to easily publish content (somewhere), discover, connect, subscribe, aggregate, filter, consume, and share
Resources include connecting with experts and communities; watching presentations and videos; listening to podcasts; reading articles, blogs, books, and documents; and observing others perform tasks
think of a full wall whiteboard with post-it notes, diagrams, images) Most of our own experiences will echo that there is no substitution to having dinner (and a few drinks) with partners/co-workers to build a deeper relationship, form a bond, and truly connect on a personal level
Social thrives in an unstructured data world, helping individuals to achieve what no advance in artificial intelligence or machine learning can accomplish: connect people to disparate content and ideas that do not seem to have any discernable connection. The human mind is an amazing thing. A machine can connect points of data based on complex patterns, but the human mind can make connections that do not exhibit any pattern, based on history and experience and "gut feel
It’s difficult for business professionals to connect with each other
A user might have a report that needs to be completed before 5PM and they need to connect with an expert immediately
That was a very interesting perspective since, from my point of view, social media tools actually simplify our life, or perhaps more precisely, allow us to do more, learn more and connect more within the same given timeframe — and so long as Earth doesn’t change its trajectory or rotation, we will continue to only have 24h a day
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