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Enterprise 2.0 Isn't About Social Business, It's Just About Business

Last night, while flying home from the Enterprise 2.0 Conference - Santa Clara , I thought about all of the sessions I attended, the people I spoke with, the demos I watched, and I kept thinking back to something that Dawn Lacallade said in her presentation on Wednesday afternoon: "If you want your Enterprise 2.0 efforts to be successful, you have to use words other people understand and care about