In a three-part post we are looking at the role of metrics in demonstrating the value of RM, specifically in organizations that have implemented an electronic records management system. In our final post today we focus on important EDRMS metrics that every organization should monitor. In...
In a three-part post we are looking at the role of metrics in demonstrating the value of RM, specifically in organizations that have implemented an electronic records management system. In this post we outline a four-step process to arriving at the right metrics. While an Electronic...
Measurement of social sucks. And I'm saying this without having a clear picture of what needs to happen for it to be fixed. But treating internal social collaboration like your external website is not the answer. Social needs stronger measurement. For social collaboration to...
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You cannot claim success if you do not have validation through measurement, plain and simple. But measurement is also the key to ongoing management. All measures should supply accurate information usable for making good decisions. To paraphrase W. Edwards Deming -- if you don’t know how to...
One of the most difficult aspects of evangelizing collaboration tools and platforms is the slippery slope of defining business value. No single model for business value will satisfy every organization. In my more-than-two-decades of experience in the information technology landscape, I've...
One of the hottest topics of debate around the C3 Associates offices is about what constitutes a meaningful measure of ECM success (it's these kinds of conversations that make us all very popular at cocktail parties). In general, you know your ECM program is successful when it directly...
"A positive customer experience can create a brand advocate who shares the experience with their network of family and friends. And it’s not just the network effect; studies show that customers who engage with companies over social media spend 20 to 40 percent more money with those...
I've been asked a dozen times to spend more time on Salesforce, our company's current CRM platform, and using its social utility, Chatter, to socialize with the extended sales and operations teams. The problem is that it just doesn't fit the way I work. I occasionally go into...
"The problem with measuring social media through last-click attribution is that social channels tend to engage people at the top of the sales funnel rather than right before they buy." Some of the points made by HubSpot's Meghan Keaney Anderson in her excellent...
One of the lessons from the last Enterprise 2.0 conference was the new focus on metrics and business processes . The reason is quite simple : many of enterprise 2.0 successful early adopters started with the assumption that this was the way things should be so their point was not to know why to...
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