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Are we finally seeing the death of "social"?

First, let me apologise for the shamefully sensationalised headline, but I just couldn't resist. I'm often nagged by my colleagues to make my headlines more attention-grabbing, and while this one may be a little tongue-in-cheek (I am generally pretty dismissive of over-hyped headlines like this)...

Blog Entry
Is Social Business Ready to Grow Up?

According to Forrester, 57% of enterprises are making some investment in enterprise social in 2011. The rise of social business (within both consumer and enterprise segments) was front and center at Dreamforce 2011. At this year's conference, Salesforce CEO Mark Benihoff set the...

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