Microsoft has done some brilliant marketing around SharePoint, they’ve managed to manipulate the very software approval process at many large organizations
Microsoft has certainly invested heavily on marketing SharePoint, but they have also invested heavily in Zune
In business, this information is shaped into content that takes the shape of contracts, marketing materials, correspondence and more that is stored as documents, spreadsheets, video clips and audio files
Microsoft has done a brilliant job at marketing SharePoint. They gave it away for free (WSS) and hooked us all on a quick and easy collaboration platform
With even a little smart marketing there could be tectonic shifts in the mobile, gaming, social as well as the SMB (Small Medium Business) and enterprise application markets
Tejas Mehta is Senior Product Marketing Manager in the SharePoint Product Group at Microsoft Corporation
However, you can't simply look at "social" as an isolated project or technology -- meaning the organization buys into marketing hype and purchases yet another siloed application thinking it will connect all the islands
It’s not like you can just flip and switch and migrate your infrastructure from one platform to another. Sure, marketing departments and fancy sales people would have you believe that transitioning is that easy, but you know that there is always hard work in changing platforms
It also makes it a lot easier to modify the design should any change in branding be required by some marketing decision, or if the global document structure is updated
We build the arguments and the rationales that our colleagues use to close deals and secure work. Our marketing efforts are internal
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