How much does it take to define the right search fit for your organization?
Some of the thinking thrown around is that people can store whatever they want and they can find it whenever they need to with search...Yes . People can search for things across different storage repositories and on any device that has internet access
Then they personalized search results and it registered only the barest hint on the hype-a-meter...The same experiential level of search has reached across the web and seeped below our firewalls
” She might as well have been describing the process for picking an enterprise search engine...” Hey, wipe that Google web smirk off your enterprise requirements for Google Search Appliance
At a certain point the machine mimmicks our perceived choices and guessing patterns so well that we cease to know or care how the search media is limiting or directing these choices . 2) What's the connection between non-organic search (unsponsored links) and what Google markets to its advertisers?
The real irony is that Google is likely to learn from a multi-billion dollar mistake related to, of all things, search...Google gives Android away for free as a way to drive mobile phone users to their ecosystem and extremely profitable searches and advertising
Again and again, clients engage us to help them develop a strategy for their enterprise search requirements. When we sit down to talk with their users – people who regularly run Google and Bing searches out on the web – the question never fails to come up: What makes enterprise search so difficult, when it’s so simple on the public Internet?
"We felt like, well, the ad had nothing to do with the search. Why would we show it?
Google monopolises search. This has enabled them to monopolise online advertising, thanks to data and algorithms which allow it to predict which adverts are likely to be of most interest to searchers for any particular word or term
Remember, these are the folks that bring us a great search engine, right?