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"We don't do social media here." Really?

I had an interesting discussion last week about social media and governance. The person's perspective was that his organization didn't have to worry about social media governance because his IT team blocks the more common services like Facebook, Twitter, etc. at the firewall. Let me lay...

Jesse Wilkins's profile image

Blog Entry
Thoughts on Automation of your Social Experience

"A positive customer experience can create a brand advocate who shares the experience with their network of family and friends. And it’s not just the network effect; studies show that customers who engage with companies over social media spend 20 to 40 percent more money with those...

Christian Buckley's profile image

Blog Entry
Deep flows the River between Social and Business…

It’s been quite a while since the world has been gripped by the Social Media fever. However, as is the case with any new concept that catches the masses by their eyeballs and wallets, social media too has turned into a big Gold Rush with many following suit. Suddenly, plenty of creative...

Sanooj Kutty's profile image

Blog Entry
Asking for employees' social media passwords is a really bad idea

Over the last year there have been a number of reports of employers asking their employees to disclose social media passwords as part of ongoing monitoring of acceptable usage or inappropriate behavior. Other reports have surfaced regarding potential employers asking prospective employees to...

Jesse Wilkins's profile image

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Where Do You Stand on the Social Enterprise?

A few months ago, indenpendent analyst Dennis Howlett and Dion Hinchcliffe, Executive Vice of Strategy at the Dachis Group, debated whether the social enterprise was fact or fiction. While some saw the debate as laying to rest to question of the validity of the social enterprise, there is...

Derek Singleton's profile image

Blog Entry
Risks of Gamification for the Enterprise

This post was inspired by a discussion I had with Bert Sandie who is the Director of Technical Excellence at Electronic Arts. It seems as though nowadays everyone is talking about “gamification” for the enterprise. For those of you not familiar with the concept,...

Jacob Morgan's profile image

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Measuring an Employee's Influence Is Not So Simple

I've been asked a dozen times to spend more time on Salesforce, our company's current CRM platform, and using its social utility, Chatter, to socialize with the extended sales and operations teams. The problem is that it just doesn't fit the way I work. I occasionally go into...

Christian Buckley's profile image