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5 Major Myths About Big Data

” Myth 3: Big Data Means Big Marketing Big data is helping markers not necessarily have a bigger marketing strategy but a more narrow and effective marketing strategy

Dennis Kempner's profile image


Blog Entry
OCR for the Social Networker

A recent study, “ The State of Small Business Report ,” shows that social media usage by small business owners increased from 12% to 24% in just the last year, and almost 1 out of 5 actively uses social media as part of their marketing strategy

Joe Budelli's profile image


Blog Entry
Semantic Analysis and Mapping of Search Related Information

In order to build a successful marketing strategy, the first thing we should do is find a niche for our offer

Andrew Brom's profile image


Blog Entry
Insert coin to continue

Much like regular marketing strategies, gamification is no different and users must feel like they are getting some value out of their participation to keep them interested

Serge Huber's profile image

Blog Entry
Competing on the Field But Cooperating in the Office

From the player (Gilbert Arenas' landmark blogging in 2006) to the team (the Red Sox using Twitter to give away free tickets during a rain delay) to the league (the NHL's tweetups ), social media has gone from being an innovative marketing tactic to a must-have component of any marketing strategy

Steve Radick's profile image

Blog Entry
The SharePoint effect

Rather these long-standing ECM vendors now have complementary product development and marketing strategies because of the overwhelming interest in SharePoint is real and to deny the SharePoint effect is foolish

Kevin Neal's profile image