” Myth 3: Big Data Means Big Marketing Big data is helping markers not necessarily have a bigger marketing strategy but a more narrow and effective marketing strategy
Hey You ... With the Cloud in Your Eyes A little over a month from now the partisan faithful will gather under a sprawling Microsoft tent in Chicago and high-five to the pulsing thump of post enterprise Microsoft -- a mighty convergence of comforting office apps served over slick interfaces...
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A recent study, “ The State of Small Business Report ,” shows that social media usage by small business owners increased from 12% to 24% in just the last year, and almost 1 out of 5 actively uses social media as part of their marketing strategy
In his role, he is responsible for developing product marketing strategies and plans for the EMC Documentum product portfolio
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In order to build a successful marketing strategy, the first thing we should do is find a niche for our offer
Some companies have even invested in developing a broader social media marketing strategy
Much like regular marketing strategies, gamification is no different and users must feel like they are getting some value out of their participation to keep them interested
From the player (Gilbert Arenas' landmark blogging in 2006) to the team (the Red Sox using Twitter to give away free tickets during a rain delay) to the league (the NHL's tweetups ), social media has gone from being an innovative marketing tactic to a must-have component of any marketing strategy
Rather these long-standing ECM vendors now have complementary product development and marketing strategies because of the overwhelming interest in SharePoint is real and to deny the SharePoint effect is foolish