The Web Engagement / Customer Engagement / Customer Experience advocates championing WEM, CEM or CXM as the next buzzword may be at risk of entering an echo chamber...Digital marketers and customer engagement gurus - don't neglect the basics
Instead, successful companies are delivering higher-value offerings that “delight” customers who are “increasingly gravitating towards purchase behavior dictated by the quality of the experience in addition to the quality of the service or good itself.”[3] In a rapidly changing competitive landscape, maintaining customer acquisition programs and managing customer lifecycles are no longer viable practices. Customer engagement strategies today must not only react to, but also anticipate, customer sentiments
However, the future will not be just about Enterprise 2.0 platforms; this will also be a journey of how the corporate world adopts its Customer Engagement Strategies . Customer Engagement sees itself metamorphose itself over 4 key stages, namely, Initiation, Integration, Intelligence and Value Creation
In a November 2013 article by Dennis Shaio in Website Magazine entitled "Strategic Integration: Customer Engagement Meets Content," the author outlined a simple 5-point model for extending your website into a community hub
With technology increasingly geared toward customer engagement, businesses must transform how information is viewed across the organization
Once the tech bubble burst, the wheat was separated from the chaff pretty quickly, and the determining factors for success were no different than they had always been: a solid business plan, the ability to monetize services and products, superior customer engagement, and so on
I create high value content for customer engagement, conversion, and acquisition
Companies may already have access to some of this information, but having a faster and more efficient system can help them turn that information into meaningful and useful data that not only drives customer engagement but also the bottom line
Emerging stratification in the world of mobility All the talk of customer engagement intersected with the drive to enhance the mobile experience to surface an important distinction between enabling browser-based smartphone or tablet access to content and process activities on the one hand, and fielding true mobile apps for the purpose on the other
We refer to this as the business critical First Mile™of customer engagement. If I allow my customer to use a mobile application or a web based interface to initiate a business process, I can capture all the information I need and any documents required to kick off the process, or any trailing documents that may be required
8403 Colesville Rd #1100Silver Spring, MD 20910USA
Phone: (301) 587-8202Toll free: (800) 477-2446Fax: (301) 587-2711Email: hello@aiim.org
JoinBenefitsLearn More
About UsTerms of Use