Behind the AIIM logo is a group of passionate and dedicated professionals focused on serving our wonderful community of information professionals.
Together, we are AIIM!
This week we meet Peggy Winton, Chief Marketing Officer, exceptional! Peggy has been with AIIM since January 2002, responsible for creating AIIM’s diverse portfolio of products and services with roles in membership, program development, sales and marketing. Her signals are crystal clear with an eye on moving AIIM forward.
Peggy is from San Antonio, Texas and remembers fondly her love of the Mexican culture and Mexican food there. She now lives within the District of Columbia (DC) beltway with her husband Jay, celebrating food and wine every chance she gets.
Peggy is a true adventurer. On a visit to DC at 8 years old, she looked at the monuments across the Potomac from a relative’s penthouse apartment, and proclaimed, “When I grow up, I want to live here!” Upon graduation from college in Virginia, she packed a trunk and moved to DC. Her first job was with a tourism development company specializing in outbound US travel to Britain. That was a perfect fit for this Anglophile, who had embraced the tiny island and its culture during her junior year abroad at Reading University. She has traveled extensively since then, which explains how she is able to fit a weeks’ worth of clothes in a tiny carry-on. She lets nothing slow her down and just that quick, she’s off enjoying life. Let’s meet Peggy.
Chief Marketing Officer
What do you do and what do you love about it?
I create high value content for customer engagement, conversion, and acquisition. I love the interplay between traditional marketing methodologies and newer social/automation tools.
Actually, that last part is wicked hard! Luckily, I work with a wonderful team of smart and fun people who make me look good.
Describe yourself using 3 words only.
Energetic. Impatient. Hambone.
What are you proudest of?
Work-wise, beginning to grasp the wickedly hard marketing automation processes (see above).
In my personal life, I am proudest of my 25 wonderful years of marriage this September.
What movie no matter how many times you’ve seen it, do you have to watch when it’s on?
School of Rock (“One great rock show can change the world”)
Summer or Winter?
The reason I love living in DC is because we enjoy all 4 seasons.
Turquoise, like Caribbean waters
What do you do for fun?
I like to see live music in small venues, preferably jazz. (No more large stadium shows for me after I lost my car at a Grateful Dead show). I’m also a big foodie and wino. In our cellar: Bordeaux and Burgundies. Upstairs for everyday quaffing: Sauvignon Blanc from the Marlborough region of New Zealand. And, small-house champagne for every occasion! There is so much more of the world I have yet to discover – and drink. Cheers!
Go AIIM Team
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