A major area of debate and concern for organisations considering how to establish, grow and manage an online community is the importance of the community manager, and what exactly the role entails. As a general rule, every online community should be allocated a facilitator or community...
How to set up an online community? View more presentations from Atle Skjekkeland #socialnetworking #communitymanagement
Over the last few weeks, I've had some great conversations and listened to some brilliant speakers talk about community management in open source
This post originally appeared on my blog, "Social Media Strategery." "Even with the sacred printing press, we got erotic novels 150 years before we got scientific journals." - Clay Shirky at TED Cannes in June 2010 This is one of my favorite quotes...
Adoption and community management will increase the use of the platform and increase the social and human capital, removing obsolete rules will turn this social capital into tangible value
Practically, we can start to facilitate continuous improvement, at each of the information and technology layers in the following ways: Knowledge (SharePoint) Proactive maintenance and engagement from a Knowledge Centre of Excellence Changes distilled via the Knowledge Governance Boards New business requirements Changes to the Vision Emergent behaviours (Suggestions, Search analytics, Open Term Sets, Enterprise keywords) Collaboration (SharePoint) Proactive maintenance from a Knowledge Centre of Excellence Changes distilled via the Knowledge Governance Boards On-going Community Management New business requirements Changes to the Vision Emergent behaviours (Suggestions, Search analytics, Open Term Sets, Enterprise keywords) Adding emergent meta data from the ‘Enterprise Social’ platforms as synonyms to the formal meta data Maintaining Content Types to support business requirements, changes in vision and facilitating the creation of formal knowledge. Enterprise Social (Yammer) Renaming ‘Topics’ to be in-line with the meta data contained within both Knowledge and Collaboration areas (SharePoint) Seeding Enterprise Social ‘Topics’ by the addition and on-going proactive maintenance of a Master ‘document’ with all recommended ‘Topics’ (i.e. key meta data tags) driven down, as appropriate, from the Collaboration and Knowledge platforms (SharePoint) Creation of guidance (socialised) for the ‘types of content’ (including visibility, templates etc.) that are recommended to be used within Enterprise Social Mapping and proactively managing terms by extracting to Excel from Yammer, adjusting and aligning appropriately with the enterprise meta data from Collaboration and Knowledge platforms (SharePoint) Maintaining Content Types to support business requirements, changes in vision and facilitating collaboration On-going Community Management
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But to put that into context, Pearson's initiative has been running now for almost five years, and continues to demand serious investment with 3 full time resources providing training, community management, and ongoing management of the platform strategy
What are your experiences with effective Community Management? How critical are they?
At the outset of the project, I relied on three main concepts for thinking about and validating design and Community Management decisions: Optimal Experience: In Mihaly Csikzentmihalyi’s seminal work, Flow: The Psychology of Optimal Experience, he describes common characteristics of optimal experience as: “a sense that one’s skills are adequate to cope with the challenges at hand, in a goal-directed, rule-bound action system that provides clear cues as to how well one is performing&rdquo
Remember that the self-service element won't happen overnight - you'll need plenty of community management in the ramp-up period to ensure its success
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