Have you ever had that awkward moment when you don't know quite how to explain what it is you do? Typically, it will happen at that unplanned moment – you know the one, you bump into someone from the C-Suite at the coffee machine, and you have 60 seconds to start the conversation you need to have, but stumble over your words. An effective elevator pitch is more than a professional skill—it's your personal brand in motion. Whether you're navigating a career change, building your network, or pitching a business idea, the ability to articulate your value clearly and confidently opens doors and creates meaningful professional connections. Come ready to discuss the structure of an elevator pitch and how to craft a compelling pitch that makes a lasting impression. This session will give an overview of proven frameworks, practice delivery techniques, and an interactive opportunity to build confidence in your personal brand communication.
Presenter: Susan Gleason, Head of Information Governance, Withers LLP
Susan is the Head of Information Governance for Withers LLP. She transitioned her career path from working with Autistic Adults to Litigation to Information Governance. Although very different fields, they all relate to creating order and structure in an unorganized world. In a prior role, Susan managed the technology of the Global Legal and Compliance division of a multi-national corporation. She worked to transition the division from shared drives and document management systems into Microsoft SharePoint, OneDrive, and Teams, incorporating best governance practices and automation of retention policies.
Susan has her Master’s Degree in Technology Management from Brandeis University and holds certifications including Certified Records Manager (CRM), Certified Information Governance Officer (CIGO), Information Governance Professional (IGP), and Certified Information Professional (CIP). She is a member of the AIIM Board of Directors, and an active member of ARMA, ILTA, and IAPP. You may often intersect with Susan as she is a frequent speaker/presenter on Information Governance topics pertinent to the IG Practitioner.