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Hyperautomation for the Insurance Industry

By Shelly Mahon posted 13 days ago


Zia Consulting is a systems integrator of content management, process management, document capture, and cloud sharing technologies. They are highly focused on helping businesses better manage, process, and secure documents with enterprise automation, federation, integration, and automated governance. With over two decades of experience, they have learned what customers need and the challenges they face when trying to apply the right solutions to business problems. In an ever changing technology climate and shifting economy, Zia is sensitive to helping customers solve the most important problems that will bring the biggest and fastest wins. One of these problems is the need to automate. When done right, the wins are great. 

Enterprise Automation

The enterprise automation market was just shy of $10 billion in 2022, and is expected to grow to over $17 billion over the next five years. According to Gartner, automation involves all varieties of technology-based automation. This includes robotic process automation (RPA), smart process automation, help-desk chat bots, and similar technologies. Automation has the potential to impact industries like IT, customer service, HR, finance, procurement, and legal to name a few. However, recent research shows that 70% of organizations say that unstructured content in the form of documents, emails, or text is the Achilles Heel of Robotic Process Automation (RPA) implementations. In other words, the overall strength of RPA is weakened by companies not knowing what to do with all of their unstructured data. 


Automation is what you get from an RPA vendor. Hyperautomation is what you get when you hire Zia. According to Gartner: 

“Hyperautomation is a business-driven, disciplined approach that organizations use to rapidly identify, vet and automate as many business and IT processes as possible. Hyperautomation involves the orchestrated use of multiple technologies, tools or platforms, including: artificial intelligence (AI), machine learning, event-driven software architecture, robotic process automation (RPA), business process management (BPM) and intelligent business process management suites (iBPMS), integration platform as a service (iPaaS), low-code/no-code tools, packaged software, and other types of decision, process and task automation tools.”

In other words, hyperautomation is the entire process, and one that requires deep expertise and the ability to assess your needs and create an effective roadmap to achieve your automation goals. Zia has over 20 years of experience converting unstructured content into structured content, thereby making it useful to RPA and enabling full automation of core business processes.

We recognize that hyperautomation comes with many questions and concerns. While our customers know how critical it is to automate, they may fear that they don’t have the necessary resources and/or skills. Some are afraid they will have to do an expensive “rip and replace” that doesn’t reap the rewards they expect. Many executives are under pressure to show quick wins and a return on their investment. Amid all of this, businesses continue to collect massive amounts of content from multiple sources. Even worse, they know that the trend is only going to continue if left unmanaged. 

Hence the dilemma. How does a company choose what, how, and with whom to automate their business processes. Zia’s methodology is designed to address your concerns, walk you through priorities, set up an incremental success plan that shows real results, and heal the Achilles Heel of RPA. The process does not need to be overwhelming. We help our customers have small wins along the way, and we make sure that projects are delivered on time and within budget.  

In addition to having a fail proof methodology, our sales team has deep expertise in specific industries. These include insurance, invoice processing, mortgage, staffing and telecommunications to name a few. This allows them to quickly understand the nuances of industry specific business problems and work with engineers to automate repetitive tasks that are expensive, time consuming, difficult to staff, or have a negative impact on employee and customer satisfaction. This blog describes hyperautomation in the insurance industry. Stay tuned for more blogs on hyperautomation in our other industries.

Hyperautomation and the Insurance Industry

Insurance companies manage risk. They provide contracts that outline the rules and conditions around how much money is paid out when something happens. This process is labor intensive and requires great care when determining if the documents received along the way are in good order (IGO) or not in good order (NIGO). Those that are IGO are complete and ready for review. Those that are NIGO require manual support to get them ready. 

Zia Consulting uses hyperautomation to reduce the amount of time insurance companies spend on the minutiae of low value tasks like case creation, data entry, and clerical tasks from 38% to 10%. We also reduce the amount of time spent on compiling information, taking inventory, and performance management from 42.5% to 17%. This shift allows your staff to spend 73% of their time analyzing business processes and making important decisions for the company.

With hyperautomation, Zia removes the need for a person to determine if insurance documents are complete by automating claims, underwriting, and policy changes. Automatic approvals and denials of claims and underwriting saves time and allows examiners to focus on more complex claims cases. When it comes to policy changes, documents submitted through the self-service portal are automatically processed when they meet the right criteria. Doing this reduces clerical errors and provides much faster resolution for the customer. When these time intensive processes are handled more efficiently, insurance companies can serve their customers quicker. Ultimately, this can make all of the difference when assisting with a home, health, or auto claim.

Automation should no longer be a question for your company. The evidence is clear that you elevate your impact when you automate your processes. It’s time to experience fewer errors, less cost, more time for important tasks, and better employee and customer experiences. Reach out to us today to learn how we can help you increase your value and improve revenue. 

Shelly Mahon, VP of Marketing
After a long career of researching, teaching, writing, editing, speaking, developing and marketing parent education programs and products, and serving as the executive director of a non-profit, Shelly has landed as the VP of Marketing for Zia Consulting. She works with the company’s marketing, sales and executive teams to implement a strategic marketing plan focused on lead generation, brand awareness, and client and partner support. She also conducts market research, and assists the sales team in supporting existing clients and moving prospective clients through the sales funnel. She is passionate about building relationships and working in a way that is focused on being efficient, effective, and thoughtful. When not at work, she is an avid cyclist, mountain-biker, skier, runner, and parent educator.

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