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Social Influence Does Not Equal SME Knowledge

The article was posted right in the midst of an online conversation I was having via Twitter and Yammer on whether current social influence measurement tools (Klout, Kred, PeerIndex, etc.) could appropriately weight the value of that social influence, separating, for example, the activities of someone who simply sits on Twitter all day versus someone who is a subject-matter expert (SME) and is viewed as highly influential inside (or outside) an organization