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Just Be Genuine

One of the more difficult aspects of the new world of marketing in a social computing paradigm is throttling your communications. Twitter is fleeting. Unless you've hit on a specific hashtag or keyword that someone is tracking, your messaging will be lost in the shuffle of generic partner...

Christian Buckley's profile image

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The New Normal of Social Sidling

Remember that great episode of Seinfeld where Elaine was plagued by an annoying officemate who seemed to always appear at the right moment to mistakenly get credit for work he did not do, and was gone just as quickly and quietly when blame was to be handed out? It's one of those episodes...

Christian Buckley's profile image

Blog Entry
Augmenting Your Social Capital

Many organizations underestimate the cultural learning curve associated with implementing more social collaboration tools. People are becoming more familiar with consumer-based social tools, yes, but how those familiar technologies fit into the enterprise, and how their enterprise permutations...

Christian Buckley's profile image

Blog Entry
Bringing the Long Tail to the Forefront

I have always been a music collector. My garage contains specially insulated cases for my large vinyl collection, which are an annual topic with my wife who would like to see them go away. But that's another story. Back in 1983, I purchased a couple records (Bauhaus and Depeche Mode, if you&...

Christian Buckley's profile image

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Some of my best friends are engineers

Auletta said that Google doesn't get the fear it inspires -- not in rivals but the decidedly less science and math-based professions that have been scrambled by an endless supply of free web content where Google plays the primary demand-side mediator

Marc Solomon's profile image


Blog Entry
Social is Not Like Facebook, It's Like eBay

One of the most common requests from end users who are looking for better social interaction within the enterprise is to build "something that looks like Facebook." The idea is that people want features such as user profiles, alerts, threaded discussions, the ability to follow, Like,...

Christian Buckley's profile image