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Social Influence Does Not Equal SME Knowledge

In March 2013, I made a claim on my blog that Klout is the most interesting company on the planet . Now, just to clarify, I don't literally believe Klout is the most interesting company on the planet, but utilized a bit of sensationalism to draw attention to what is, I believe, an...

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Blog Entry
Thoughts on Automation of your Social Experience

"A positive customer experience can create a brand advocate who shares the experience with their network of family and friends. And it’s not just the network effect; studies show that customers who engage with companies over social media spend 20 to 40 percent more money with those...

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Blog Entry
Measuring an Employee's Influence Is Not So Simple

I've been asked a dozen times to spend more time on Salesforce, our company's current CRM platform, and using its social utility, Chatter, to socialize with the extended sales and operations teams. The problem is that it just doesn't fit the way I work. I occasionally go into...

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Blog Entry
Measuring Influence Is Hard

"The problem with measuring social media through last-click attribution is that social channels tend to engage people at the top of the sales funnel rather than right before they buy." Some of the points made by HubSpot's Meghan Keaney Anderson in her excellent...

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