As I sit here in the Delta Sky Club at Detroit Airport pondering the impact social networking and social networking tools have made and continue to make in both our personal and business lives, I am amazed by what has been accomplished and intrigued by what lies ahead
Social networking is not a new concept in fact it is really quite old with formal recognition surfacing in the 1800’s yet if you consider ancient Rome and Greece, one might say that it really began in those times
This is made possible through a powerful synergy between social analytics and business intelligence - identifying experts based on their activity history related to content contribution activities
The Harvard Business Review recently featured a post from Bill George, a Professor of Management Practice at Harvard Business School, where he states, “Social networking is the most significant business development of 2010, topping the resurgence of the U.S. automobile industry.” As Bill points out, social networking took a transcendent leap forward in 2010 as it morphed from a "personal communications tool for young people into a new vehicle that business leaders are using to transform communications with their employees and customers". Social networking is also flattening organizations by distributing access to key information
The most used analogy is "social networking" because it cas embed all or many of the above so it's a rather easy concept to introduce both of technological and behavioral side of enterprise 2.0. As a matter of fact everybody have heard about social networks like Facebook or Twitter, many people have a facebook account and most of them are actually using it
The problem, though, is when you begin to introduce social platforms into the mix
There is great value in the immediate, real-time connections made within the various consumer-based social platforms. Within the enterprise, however, the greater value is realized over time
I am pleased to announce that today AIIM released the social business roadmap...But some organizations are moving beyond this to incorporate social technologies into key business processes
HR departments were quick to find social networking sites useful in recruiting and screening for potential candidates
Alan Pelz-Sharpe is the Research Director for Social Business at global analyst firm 451 Research...Follow Alan on Twitter for sword fighting and social business insights: @socialbizalan
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