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Blog Entry
Launching Your B2B Customer Portal: On Convenience, Buying Center Engagement, ERP Integration and more

Forrester forecasts B2B e-commerce sales to skyrocket by 2020 as a result of the digital turn. As B2B customers tend to buy more and more online, manufacturers, wholesalers and distributors can benefit from this emerging opportunity to cut their operating costs by providing self-service...

Sergei Golubenko's profile image

Blog Entry
Better Customer Experience Starts with Scrapping the Paper

The Web Engagement / Customer Engagement / Customer Experience advocates championing WEM, CEM or CXM as the next buzzword may be at risk of entering an echo chamber...Digital marketers and customer engagement gurus - don't neglect the basics

Cheryl McKinnon's profile image