Big data is one of those instantly graspable buzz terms. The only new ground it breaks is putting a faceless name to purposeful data capture. After all, it's not smog if the data engineers are donning masks. It's not overload when formerly unstructured text becomes normalized and...
"We felt like, well, the ad had nothing to do with the search. Why would we show it? It's distracting." - Sergey Brin I've been reading an outdated retro book about Google's early rise from an OEM tool for web portals to the appropriation of term currency...
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