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Repurposing Content

When I took AIIM’s ECM Master Class, one of the concepts I really didn’t understand very well at the start was ‘repurposing’ – to be honest, it seemed like a marketing buzzword. I give credit to Bob Larrivee (our instructor) and my ECM classmates for helping me to...

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Be Careful What You Repurpose!

Yesterday, I had the privilege of attending AIIM’s Content Management Boot Camp in Boston, MA. During Peggy Winton’s excellent opening session, she talked about “ sharing, reusing and repurposing content ”; in fact, Peggy used the word “repurpose” twice. As...

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WORM=Repurposing

I know, those of you have been around for a while must be thinking, “Bob have gone crazy! WORM means Write Once Read Many.” You are correct, is certain instances, when talking about protecting content and media types, WORM will mean exactly that but when we talk about repurposing,...

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