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Just Be Genuine

One of the more difficult aspects of the new world of marketing in a social computing paradigm is throttling your communications. Twitter is fleeting. Unless you've hit on a specific hashtag or keyword that someone is tracking, your messaging will be lost in the shuffle of generic partner...

Christian Buckley's profile image

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The New Normal of Social Sidling

Remember that great episode of Seinfeld where Elaine was plagued by an annoying officemate who seemed to always appear at the right moment to mistakenly get credit for work he did not do, and was gone just as quickly and quietly when blame was to be handed out? It's one of those episodes...

Christian Buckley's profile image

Blog Entry
Augmenting Your Social Capital

Many organizations underestimate the cultural learning curve associated with implementing more social collaboration tools. People are becoming more familiar with consumer-based social tools, yes, but how those familiar technologies fit into the enterprise, and how their enterprise permutations...

Christian Buckley's profile image