“Enterprise 2.0” was a logical extension, since it meant the implementation of Web 2.0 in companies. But things like “Office 2.0,” “Mobile 2.0” and even “Government 2.0” merely tried to tailgate on the popularity of 2.0, without really incorporating the deeper meaning of the original concept. This, plus the inevitable inanities like “Mobile 2.0” or “Wife 2.0,” rapidly led to “2.0 inflation” as companies and jokesters tacked it onto words with abandon
So when I'm talking with a client about their own internal Enterprise 2.0 tools, and I get asked questions like the one below, I have to wonder when and why they stopped playing
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