As far as I know, the phrase “Social Business Imperative” comes from the CEO of Jive Software, Tony Zingale (you can see a great slide deck of his on this topic here )
Why is it - as Tony Zingale from Jive recently said - that we know more about what our high school girlfriend had for dinner than what is going on within our organization?
” – Tony Zingale, CEO, Jive Well said, Tony
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