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Internet Trends and Facts

By Peter Ransome posted 07-17-2014 15:08

  

Top Trends
  1. <10% Y/Y growth and slowing of internet users. Fastest growth in more difficult to monetize and developing markets. This number should rise with the introduction of Project Loon from Google (if successful).
  2. 2/3 of digital content is created and consumed by consumers.
  3. Smartphone subscribers are growing +20%. The fastest growth is in markets like China / India / Brazil and Indonesia.
  4. People enabled with mobile devices + sensors uploading troves of finable and sharable data.
  5. More data + more transparency = more patterns + more complexity = more sophisticated + smart technology systems. 
Mobile Trends
  1. Tablet sales grew 52% -- early stage rapid growth.
  2. Mobile data traffic is growing at the staggering rate of >80%.
  3. Q4 of 2013 witnessed 315 MM smartphone units shipped.
  4. Smartphones still have massive growth opportunities at 30% of the 5.2B mobile phone user base.
  5. Tablet shipments are growing much faster than PCs ever did at 52% in 2013.
  6. 25% of total web usage is from a mobile phone. This is up from 14% in 2012. 
  7. American-based mobile operating systems have grown from a 5% market share eight years ago to a 97% market share in 2013.
Advertising
  1. Internet advertising reached $116 billion in 2013. This represents 11% growth from 2012.
  2. Print still remains way over-indexed as an advertising medium. Time spent is dropping (5% of total consumption time). However, we are spending 19% of overall budgets on print.
  3. There is a $30B opportunity for mobile advertising in the US. Time spent is at 20%, while spend is at 4%.
  4. 2013 venture financing is 70% below the 2000 peak level. 
Education
  1. Khan Academy YouTube views hit 430 MM (+69% Y/Y).
  2. 12 MM teaching/students and parents use Remind 101 to send to send 500MM+ messages. 
Healthcare
  1. $765B of healthcare spend estimated from excess costs: $210B = unnecessary services, $190B excess administrative, $55B = missed preventive opportunities. This represents a huge opportunity for technology to make an impact. 
  2. 52% of consumers want access to tools/website ranking for quality/satisfaction/patients reviews for doctors and hospitals. 
  3. 62% of consumers are happy to communicate their healthcare concerns via email.
  4. +39% Y/Y digital health venture investments rising to $1.9B (2012, US).
  5. 46% of employers will enact participatory/outcomes based incentives. By 2015, 60% will offer price transparency tools from health plans. 
Messaging
  1. Messaging platforms have added over 1B users in less than 5 years. 
  2. WhatsApp sends 50B messages per day. This is up 178% Y/Y.
  3. Tencent WeChat (China) MAUs = 355MM, +125% Y/Y 
  4. Snapchat manages over 1.2B messages every day. 
  5. Images and video are rising rapidly with Instagram topping the spread in 2013. 
  6. We are witnessing an "unbundling" of apps to build multi-purpose environments for the consumers to support multi-purpose websites. 
Social Media
  1. Facebook contributes to 21% of social media traffic referrals. 
  2. Pinterest contributes 7% of traffic referrals. 
  3. Pinterest has 750MM+ cumulative boards. 
  4. Average social media article reaches half total social referrals in 6.5 hours on Twitter, 9 hours on Facebook. 
  5. BuzzFeed is top published with 130MM+ unique visitors, up 3x Y/Y. 50% of traffic is from mobile, 75% from social. 
E-commerce
  1. 47% of online transactions use free shipping vs 35% five years ago. 
  2. With the build-out of sophisticated distribution centers (and even droids), same-day local delivery will be the next big thing. 
Entertainment 
  1. Music digital track sales have declined the first time in years at -6%.
  2. Streaming music is up 32%.
  3. Bandwidth costs have decreased 27% annually between 1999-2013.
Internet of Everything
  1. Mining rising volume of data has potential to yield patterns that help solve basic/previously unsolvable problems, but also creates new challenges related to individual rights. 
  2. Instant sharing/communication of many things has potential to make the world a better place. 
  3. 1.8B photos are uploaded and shared per day. 
  4. Senor use is rising rapidly. 
  5. FitBit tracked 4.7B steps in 2011 and 2.4T steps in 2013. 
  6. MyFitnessPal has tracked over 100MM pounds lost by users since the inception of the app. 
  7. Processing costs are falling rapidly with the cloud rising. 
  8. Early emergence of data/pattern-driven problem solving. 
  9. Sensor use is rising at +32% Y/Y to 8B units shipping in 2013.
  10. Jawbone has tracked over 100MM nights of sleep.

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