Enterprise 2.0: I’m a Believer

By Joe Shepley posted 12-02-2010 08:37


Seeing as this is my first post for the AIIM Enterprise 2.0 community, I wanted to step back and get a bit confessional so that you all out there can get a feel for where I’m coming from, both in terms of my general approach to Enterprise 2.0 (E2.0) as well as the perspective I’ll be bringing to my posts here.

First of all, let me say a bit about how I define E2.0 and then move on to my core beliefs about it.
I understand the term Enterprise 2.0 to refer to an approach to doing business that embraces the new modes of collaboration and communication ushered in or inspired by Web 2.0 technologies and functionality.
Andrew McAffee originally coined the term, and I think his latest definition of E2.0 is a good complement to mine: Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers.
Based on these definitions, I hold a number of core beliefs about E2.0 that ground my day-to-day work with clients as well as my thinking and writing about E2.0.
I believe that E2.0:
  • Is more than just a buzzword or passing fad, and is not simply a collection of superficial attributes layered on top of “business as usual”.

  • Is not a completely radical departure or a whole-cloth innovation, but a natural extension of E1.0.

  • Requires fundamentally the same core operating principles and business practices that ensured success for E1.0.

  • Is not fundamentally about the relationship of technology to people but about the relationship of people to people.

  • Is a means to an end, not an end in itself—an organization must accomplish something with E2.0 beyond simply embracing it.

  • Must justify its existence in the same way that E1.0 business practices have, i.e., by demonstrating tangible, meaningful business value.

  • Holds enormous potential for transforming not only how individual organizations operate but also how we create and manage organizations generally.

By my count, I’m 88 beliefs short of having something I can proudly nail to the door, but despite that, this list encapsulates what I consider most important to keep top of mind about E2.0.
You’ll notice some key themes, like delivering business value, demonstrating measurable impact, adhering to fundamental business practices, fostering productive human relationships, and affecting organizational transformation. The design and practice of E2.0 within the boundaries of these concerns (plus a few more) will be the driving force behind my posts for the AIIM Enterprise 2.0 community.
I look forward to diving in and getting the conversation started with all of you out there!

#E2.0definition #enterprise2.0 #ROI #AndrewMcAffee