AIIM Social Business Virtual Event Speaker: Jesse Wilkins, AIIM

By Jesse Wilkins posted 06-10-2011 12:04

  

 

Jesse Wilkins is the Director, Systems of Engagement for AIIM International. Here are his thoughts on the Social Business Virtual Conference
 
1. What are you going to speak about at the Social Business virtual conference Sept 8th?  
I'm heavily involved in the event, including planning and logistics. I open the conference with an introduction of our first keynote, Andrew McAfee. I also have several sessions to deliver, including developing governance policies for Facebook and Twitter and a session on "Records Management in the Age of Twitter."
 
2. Do you have any examples of implementations or case studies? 
I will be citing some examples, including reviewing the governance policies for Best Buy, Zappos, several US Federal Government agencies, and others. 
 
3. What will the attendees learn from your presentation? 
In the first two, attendees will learn exactly what to include in an effective governance policy including addressing acceptable usage, look & feel, content guidelines, and records management considerations. The last session will address records management more broadly and some of the things records management needs to consider as their organizations move forward with social business processes and technologies. 
 
4. How long would you say have been involved with social media from a business perspective?
 It depends on how you define "social media" - I cut my teeth on bulletin board systems in the 1980s, was using instant messaging back when ICQ was still giving out six-digit user IDs, and started blogging in around 2002. 
 
5.  What do you expect or what would you like to see next in the adoption for social business tools or practices?
Two things. First, I think social tools need to become part of the work flow, rather than YAA (yet another application). There's a reason why email has become the digital landfill of the desktop - it's where employees live. To break that paradigm and get people to use other, more effective tools, they have to become ingrained into the process and the culture rather than being separate. Second, I think control strictures need to be relaxed and rethought. The point of social business tools is not the social but the tool - and if review, security, and oversight regimens are too strict, they either close off the tool or get ignored, neither of which is a desired outcome. In the words of so many good social business policies out there, "Don't be stupid", and to paraphrase Einstein, keep the governance framework as simple as possible, but no simpler. 
 
I want to encourage anyone reading this to attend the event - you simply will not finder a better lineup for the price anywhere. And it's virtual, so you have no travel hassles or costs to contend with. And you get access to ALL the sessions for 30 days, not just the content from the ones you watched live. 


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