Martyn Christian, Chief Marketing Officer for Kofax, talks about the rapid return on investment on capture implementations and the ongoing huge opportunity to digitize paper processes.
Martyn is responsible for all marketing initiatives, including brand, product, industry, and field marketing functions. Martyn has more than 25 years of marketing and general management experience within the software industry. He is also a Fellow and former AIIM Chair.
Join Carl Hillier, Senior Director of Product Marketing at Kofax, as he discusses these issues on Wednesday, March 21 at 3:30 during his session, Capture-Enabled BPM.
Duhon: What’s exciting about capture technology today?
Christian: The quick ROI that an enterprise organization can obtain from it. Capture has evolved from its historical roots as a means of capturing and archiving paper documents to a strategic platform that improves the efficiency and effectiveness of business processes across the enterprise.
Today, capture serves as a single, unified platform for capturing information at the point of origination and delivering it into an enterprise’s business processes when that information is at its most accurate and therefore most valuable. When an organization has to make strategic and rapid decisions based on the quality of the information entering an organization, the need for accurate data is vital for maintaining competitive advantage.
Duhon: Kofax just bought BPM/case management company Singularity and you’ve recently announced Kofax Mobile Document Capture. How do BPM, capture/imaging, and mobile technologies interrelate?
Christian: They do interrelate. For example, in an insurance claims application, a claims adjustor responsible for documenting incident reports can capture documentation from a mobile device at its point of origination using Kofax Mobile Document Capture, which extends capture-enabled BPM capabilities to smartphones and tablet computers. The Kofax solution can then extract all relevant data from the claim’s related documents and deliver it into Kofax TotalAgilityTM, the BPM and case management platform. In doing so, the information is automatically captured, classified, extracted, and validated; and then made available to the appropriate downstream business processes. With Capture-enabled BPM, the result is that the entire claims process becomes more cost efficient and accurate. In addition, the process is accelerated and the customer receives a faster settlement, meaning better customer satisfaction, lower costs, plus greater and earlier ROI for the organization.
Duhon: While AIIM research indicates that paper use, in the U.S. at least, might finally be declining for business; there’s still a LOT of paper out there. The basic “I’ve got paper, I need to convert it to digital” opportunity still seems huge, doesn’t it?
Christian: The opportunity remains significant. In the past, many organizations have put off making what they see as a sizable investment in capture and the shift to electronic-only filing. Now, strategic cloud initiatives are moving to the forefront, and information capture is viewed as the first step in moving onto the cloud. In addition, Kofax is seeing many customers converting to digital because it provides a rapid, measurable return on investment by reducing costs, providing better transparency, and improving efficiency across an enterprise. Electronic-only filing can almost half physical storage space and can save an organization up to eight percent in overall office costs. It also provides a clear audit trail and supports more rigorous compliance standards. In addition, when documents are captured and stored in an electronic repository, they can be quickly and easily accessed by remote employees throughout the enterprise. For these reasons, we have customer reporting an ROI on their capture investment in as little as 12-18 months.
#ScanningandCapture