Recent findings in the AIIM Industry Watch Report titled Business Process Management: Are we Making the Most of Content-Driven Processes, show that 69% of the 495 responding companies consider BPM to be significant or imperative and 62% indicate they believe they have only addressed 1/5 of the potentially profitable processes in their organizations. When asked what they use, 11% indicated SharePoint while 36% indicated they seek BPM tools from their ECM suppliers.
The thing that strikes me most about all of this is that while the 69% say is it significant only 1/5 of the processes are being addressed. This leads me to question why? Why is this figure so low? In my classes and after lecture discussions, many of the attendees I have spoken with talk about how their organizations look to BPM in automating accounts payable, resume tracking and other processes like these but few have indicated BPM use in content-driven scenarios like contracts, proposals, promotional materials and all of those other content heavy environments where automation would benefit greatly.
In my view, there is a great opportunity for organizations to take a step back and look at the end to end processes. Loan applications triggering various processes based on the input from a web interface that generate and manage loan contracts. Consider the use of BPM to automate the creation, review and release of marketing and sales materials to internal and external resources. All of this and more can be addressed using BPM as the glue that binds system and human together in an automated collaborative environment filling the need for intelligent management of content and process.
What say you? Do you have a story to tell? What are your thoughts on this topic? What is on your mind? Do you have a topic of interest you would like discussed in this forum? Let me know.
Bob Larrivee, Director and Industry Advisor - AIIM
Twitter – BobLarrivee
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