It is known as a “self-service” approach to information...Example 1: The most common example in the self-service approach to data is for reporting...Most of these self-service options are available out of the box from SharePoint
Last year at the Microsoft SharePoint Conference in Las Vegas, Donald Farmer, Microsoft’s Principal Program Manager for SQL Server Analysis Services, pulled me up on stage to do a 5-minute bit on why BI Professionals should embrace, rather than fear, self-service Business Intelligence ( AKA PowerPivot )
Customer self-service is a concept that I fully support
" Looking in for Number One Beyond the latest SharePoint service packs and iOS6 projections, our own cognitive tuning is on the verge of a dramatic and wholesale swap-out: from corrective vision to an augmented reality filtered through the prism of our custom settings
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