"We felt like, well, the ad had nothing to do with the search. Why would we show it? It's distracting." - Sergey Brin I've been reading an outdated retro book about Google's early rise from an OEM tool for web portals to the appropriation of term currency...
Despite I'm convinced that Enterprise 2.0 is about people and not technology, it does not mean that technology is neutral. The way it's conceived and implemented can either be a catalyst or an inhibitor to new business behaviors people are exepected to adopt in their day-to-day work. ...