And then there is the concept of social capital. Robert Putnam, a Harvard sociologist, offered the observation that "much of the success of the United States as a nation had to do with its ability to generate social capital, that mysterious but critical set of characteristics of functioning communities." Social capital is, simply put, the level of trust that is earned by an individual or a brand within a social construct
Adoption and community management will increase the use of the platform and increase the social and human capital, removing obsolete rules will turn this social capital into tangible value
You can read more about my thoughts on building social capital and bridging social networks here on AIIM, and this post is a continuation of those themes with some thoughts on friend-of-a-friend (FOAF) networking
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