Maybe it’s me. Maybe my expectations are higher than they should be. Don’t tell Thornton May, but I am generally unimpressed with the impact of Big Data on advertising. I’m trying to not let this post turn into a sports-inspired rant, but put yourself in my shoes for a few...
Gamification is a fun new trend that is merging the benefits of social media with gaming experiences to entice users to share and collaborate more. When it is well implemented, it can make a real difference, at least in the short term, to a platform’s success. But of course there are also...