Analysts and pundits love to talk about changes in the fabric of enterprise technology as if new entries are popping in out of nowhere, like a light switch being turned on. We were making due with steel and flint, and then suddenly….someone invents matches. And then a blow torch. And then...
On top of your metadata layer are your structured taxonomy and your unstructured, or ad hoc taxonomy...Social is the next layer, accessing both the structured taxonomy and the unstructured folksonomy
Across all these three layers there is should be a recognised value for the information, data and knowledge held within them
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We're hearing more and more about things about "social as layer and not as a feature"
In an article for MarketsForGood.org earlier this year ( Avoiding the Silo Gap ), I wrote about the tendency organizations have to build out data silos around business units (sales, marketing, support, engineering) and, even within these business layers, around specific roles (project management, developers, HR). Rarely is it intentional -- our teams and people want to solve business problems, and so we add on tools and processes meant to solve short-term issues, all the while creating increasingly complex layers of data
That's the value of social in the enterprise. It is another layer of search. It is a critical aspect of knowledge management
Millions of lines of code have not been able to duplicate this so far. Enter the social layer, which provides an often ad hoc contextual learning platform, allowing us to share, review, and discuss ideas, applying personal, religious, cultural, professional, and anecdotal filters to our content, thereby contextualizing our content
Instead, the organisation structure is much more fluid and “flat”, with individuals given greater responsibility to make decisions appropriate to their role and the task concerned, without the bottlenecks caused by layers of management approvals and red tape
Most of us are familiar with just the top layer -- the people with whom we are directly connected
But is adding an otherwise disconnected social layer on top of a business platform really what we're looking for?
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