It works synchronously (we're collaborating in real-time) and asynchronously (I reply to your comment and provide some edits to your document while you're offline), and thus improves communication. It extends search -- Social builds, extends, and improves search through the dynamic creation of end-user-generated keywords, or folksonomy
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I've been around long enough to see a couple familiar cycles when it comes to social. If you look back to the late 1990's, instant messaging (IM) was the hot social property, with organizations spending the next few years fighting end users over whether to lock down the public IM...
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