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Social (Media) Darwinism

This is a great example of the ubiquitous human behavior of adapting things to our use. Paco Underhill , widely regarded as the father of the science of shopping , talks frequently about how stores can learn important things about their customers by how they adapt the shopping environment to their needs, e.g., if they’re opening lots of a certain product to touch or smell it, they clearly need a sample to make their buying decision…so give them one