The question to ask yourself: is the sudden replacement of your structured collaboration model and portal with anything "social" akin to an over-correction, like jerking the wheel into oncoming traffic?
My prediction is that the next wave will rest somewhere in between the structured collaboration model of SharePoint, for example, and a Yammer or Tibbr
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Don't get me wrong -- I'm bullish on where social is going and think that we'll see tighter integration of several leading enterprise social platforms into the structured collaboration platforms we use, but the bigger bet in my mind is mobility
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Reporting and BI tools are directional -- they help you to see trends and insights into your platform activity, and social collaboration activities are no different than structured collaboration activities, such as using SharePoint
Within the enterprise, that is what the new breed of social tools brings to structured collaboration: social taps into the long tail of your content and end user expertise in way that your less social enterprise content management, records management, and file storage platforms cannot accomplish
What we found, however, was that tightly structured collaboration was a tough sell -- both to end users, and to venture capitalists
One of the topics on which I often present is the problem of end user productivity, and how structured collaboration (ECM platforms, SharePoint) and unstructured collaboration (social tools, like Yammer) can both cause confusion if not implemented in a way that makes clear the preferred methods of communication
This is a great fit for the small organizations out there because it hits the mark on price point and brings structured collaboration capabilities without the IT overhead
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