While repurposing may have more of a benefit in marketing, in support of product/brand awareness, it has value inside of organizations as well; particularly when you can obtain additional value from content that you have to create. Repurposing content is especially valuable when you can do it for free, and SharePoint has the tools to help us do just that
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This is just a reminder that repurposing content is collaboration (Content/Context) and workflow and project management are also collaboration (Procedural)
During Peggy Winton’s excellent opening session, she talked about “ sharing, reusing and repurposing content ”; in fact, Peggy used the word “repurpose” twice
Although this sounds simple, it is actually quite tricky to repurpose content that was authored in a word processor such as Microsoft Word or even Google Docs to a corporate website
A software solution that makes it easy to repurpose content for multiple devices (or channels) and doesn't require re-creating manually a copy of a website specifically aimed at a mobile device will definitely help
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