I wrote a blog post on the limitations of using tools like Klout to measure personal brand awareness through social activity, and the related problem that the human race seems to have with key performance indicators, in general, in that we give them much more weight than we should
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I don't care what you're out there promoting -- your personal brand or your company -- but people do not want to follow a bot
I’m more likely to trust a blog post by Joe Smith when I can go back and find out more about Joe than from TigerLily1345) Non-work related/personal content increases Benefits of forcing attribution Greater value in posts – people take more time to think through what they post and what value it brings Incentivizes participation through reputation rankings and personal branding Decreases the risk of trolling or flaming because whatever they post is tied to their name Increases the percentage of work-related to personal content Risks of forcing attribution Effectively locks out a big part of your demographic – introverts, poor writers, and people who prefer face-to-face discussion are less likely to participate Much more difficult to have a frank and honest discussion as people tend to worry about how they’ll look if they say or post certain content Fear of committing career suicide via a blog post or wiki edit – perception is that the risk far outweighs the reward Lower number of comments, edits, and participation In the end, there’s no right or wrong answer – it really depends on your goals, your organizational culture, and your expectations
I like to think of it as "scalability of the personal brand." So stop whining about how others are able to use these new social tools to their advantage, strap on some wrestling shoes, and do some sidling yourself
It's the age of the Personal Brand, courtesy of social media. Never before has it been so easy to develop your own personal brand online - all you have to do is be prolific within and across social media sites
But just as these professionals are marketing a brand, what are you doing to manage your own personal brand, both in your personal and professional life ?
Beyond our values and our goals, we must accept the fact that this reality also applies to our profiles and to personal data that we agree to disclose for the benefit of our image in the Internet and to serve our personal branding
In each case the proposition is this: You can find new communities while strengthening your existing networks, clarify your personal brand, and better organize your groupings and online priorities
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