One area our peers in the information management industry often overlook is profile and preference content. Essentially, profiles and preferences are the amalgamation of user-supplied and system-generated data that is used in the management of electronic communications between a supplier and its...
The ability to not only data mine but mine and analyze content related to customer profiles, and increase decision making capabilities that translate to revenue and profit quickly is of great benefit
Unbeknownst to you, marketers call that little box you clicked “transpromo” – a promotion that uses your customer profile to imbue the expected and trusted digital document (translation: exceptionally high click rate!)
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