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Blog Entry
Managing Profiles and Preferences: Customer-centric Content

One area our peers in the information management industry often overlook is profile and preference content. Essentially, profiles and preferences are the amalgamation of user-supplied and system-generated data that is used in the management of electronic communications between a supplier and its...

James Watson's profile image

Blog Entry
Innovation Inside - Email on the Edge

Unbeknownst to you, marketers call that little box you clicked “transpromo” – a promotion that uses your customer profile to imbue the expected and trusted digital document (translation: exceptionally high click rate!)

Keira Holland's profile image