With a focus on the value that can be realized from content management and related technologies, Lance is responsible for outbound evangelism, product messaging, thought leadership and social media marketing for Oracle WebCenter Content and Imaging solutions
Sure we have seen many organizations invest externally in social media marketing – a Facebook page or Twitter account or recruiting through LinkedIn. Some companies have even invested in developing a broader social media marketing strategy
Social business requires change in more than your marketing department, are you ready? There is a fundamental change in how we do business. Driven by the networked communication tools flourishing on the web, tools like YouTube, Facebook and LinkedIn, how we communicate with those who benefit...
At the same time, we found that many of the resources on the web focused fairly narrowly on social media marketing. There are very few quality resources available that address internal use cases or even external ones apart from marketing, sales, and customer service
Lance is responsible for outbound evangelism, product messaging and positioning, thought leadership and social media marketing. Lance has over 16 years of experience in product marketing and technical product management, focusing on enterprise content management and collaboration solutions
This revolution has also seen an enormous quantity of personal information move into private hands through social media, marketing databases and also more detailed credit checks
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