Metadata can be as simple as the time and place the paper was scanned or may involve advanced image processing to read machine printed text ( OCR ), hand written text ( ICR ), bar code / QR code recognition, database lookups and much more
In addition, it is harder to type on a mobile phone than on a keyboard, thus, there were some early initiatives to evolutionize mobile search by using images instead of keywords, for example. QR codes that can be scanned with a phone camera are widely used nowadays as image (URL) shortcuts to the needed information
Forgetting to use these features will make sure that your mobile application will in no way really stand out nor actually make the experience better for mobile users; for example by using location to help input, use voice recognition to avoid typing too much, use the camera to share pictures, videos, scan QR codes,... Building a mobile application that doesn’t stand out from a basic website is a safe way to make sure people won’t understand the value of installing the mobile application versus using your regular web site. 6
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