Who is your figurative Kevin Bacon , and how many steps away from him is your network?
One of the more difficult aspects of the new world of marketing in a social computing paradigm is throttling your communications. Twitter is fleeting. Unless you've hit on a specific hashtag or keyword that someone is tracking, your messaging will be lost in the shuffle of generic partner...
Remember that great episode of Seinfeld where Elaine was plagued by an annoying officemate who seemed to always appear at the right moment to mistakenly get credit for work he did not do, and was gone just as quickly and quietly when blame was to be handed out? It's one of those episodes that...
Many organizations underestimate the cultural learning curve associated with implementing more social collaboration tools. People are becoming more familiar with consumer-based social tools, yes, but how those familiar technologies fit into the enterprise, and how their enterprise permutations...
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