Here I am sitting in New York City preparing for the AIIM BPM Master class I will be delivering this week. On my flight to NYC, I heard a couple of people use the term co-creation regarding a document being worked on. Aside from the obvious security issues in the fact that I along with many others could hear the discussion, the term co-creation caught my attention and made me begin to think about the connection with SharePoint. (Of course many years ago I would have said the same about Lotus.)
When SharePoint first hit the scene, all I heard was how it is a great collaboration tool. This was the Lotus killer and would overtake any tool out there that was to be used for collaboration purposes. As time passed, we saw SharePoint evolve into what is it today but still with a strength in collaboration, but collaboration that added higher levels of information management capability like versioning with document management. Of course there is so much more to it but let’s leave it there because I want to get back to the term co-creation.
The concept of co-creation is not new in that organizations go through a series of steps to create, refine and eventually agree upon content and information to be used for specific reasons. So the thing that is different is the tool. This is where I see SharePoint as a big play, even though there are many organizations beginning to use wikis for this purpose, well at least they are talking about it, SharePoint is actually taking on this role in a strong way. Many of my students have indicated that when SharePoint is discussed, it is with the notion that collaboration is the dominant role so the organization as a whole will use one set of “official” content and refine it. Co-creation is what they are talking about.
In my view, no matter how you want to refer to what you are doing, whether collaboration or co-creation, the expected result is the same, a single source of content or information that was developed not by a single individual but an organization as a whole, representing the collective knowledge and perspectives of all participants in a way that demonstrates consensus. Gaining consensus is a monumental achievement and if SharePoint is your tool of choice maximize it to the fullest. If you are not sure how to go about moving in that direction, seek professional assistance and/or training to get you started.
What say you? Do you have a story to tell? What are your thoughts on this topic? What is on your mind? Do you have a topic of interest you would like discussed in this forum? Let me know.
Bob Larrivee, Director and Industry Advisor – AIIM
Email me: blarrivee@aiim.org
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